Interesting how one gets a preview to the competition when placed side by side against them. I relate so much to the ad for The Ladders on TV, of the tennis players on the court, and a hoard of spectators jumping in to volley the ball, and a mess of spectators with racquets.
How does one stand out from among the crowd when everyone has heard of image enhancement techniques and simply follow them without the supporting substance? We all have great looking resumes that we've paid dearly for. Some of us use it to put our best foot forward. Others, to create the image of that best foot. Heck, creating this image has become a full time preoccupation, by itself.
I'll say, join the club! It is no longer value add to just be good and competent. We must spend equal time advertising that value, as well. Even as remote from advertising and communications as we are in the technical arena, we must recognize that if we do not get ourselves up to speed, that that competence gets eclipsed. There's always a chance someone with a lower level of technical skill from us but with better self-promoting skills gets a better rap.
Recognizing this, I shall begin my journey!!!!
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