I volunteered to impart my Six Sigma knowledge to folks on the SMPNet group, with the intent of demystifying it to these folks as I have taken upon myself to do with the IT folks. As I was doing the presentation, everything made perfect sense. The material applied to sales and marketing with minimal translation. At the end, the question my audience presented me with, was: If everything is just so logical, and seems like the right thing anyway, what is the problem with adaptation?
My answer: top management. For a change as sweeping as Six Sigma, the mandate has to come from the top. And, it can't be lip service either. When the requirement to state a business case from the customer's perspective is mandated, it must be taken to heart. The executive in charge must truly require it, or it loses the value add to the bottom line.
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